-
24k Gold: This is 100% pure gold. It has a distinct, bright orange-yellow glow. While it’s the most valuable, it is very soft and prone to scratching, making it rare for everyday jewelry but common for investment bars.
-
18k Gold: Consists of 75% gold and 25% alloy. It strikes a beautiful balance between rich color and improved durability. It’s the standard for high-end fine jewelry.
-
14k Gold: Consists of 58.3% gold. This is the most popular choice in the US because it’s highly durable and more affordable while still holding significant gold value.
-
10k Gold: Consists of 41.7% gold. This is the minimum purity that can legally be called "gold" in many countries. It is very hard and pale, often used for budget-friendly or high-wear items like class rings.